Case Study: Revolut Drives Fan Engagement and Sign-Ups with Seed

Revolut engages 2% of fans with Seed at Manchester City takeover

The customer, Revolut, faced the challenge of converting foot traffic at Manchester City Women's matches into new account holders amidst a cluttered matchday environment. Their goal was to become an integral part of the fan experience rather than just background advertising. The vendor, Seed, was engaged to help achieve this.

Seed implemented a multi-faceted takeover that included distributing preloaded cards, using foam fingers as brand canvases on seats, and creating a high-impact halftime reveal for a prize draw. This strategy successfully connected the physical experience to digital acquisition. The vendor, Seed, achieved significant results, including engaging 2% of fans, distributing 3,200 preloaded cards, and generating 12,700 opportunities to see the brand.

Revolut