Case Study: Revolut drives 88% YoY growth with Seed's Play-TM treasure hunt

Revolut drives 88% YoY growth with Seed's festival treasure hunt

Revolut, a financial services company, faced the challenge of shifting its brand perception among young people at festivals from being a mere payment utility to becoming a relevant cultural player. To help achieve this, the vendor Seed implemented a gamified solution called Revolut Play.

Seed created a live treasure hunt for Revolut that took place across two major European festivals. The solution involved hiding PIN codes throughout the festival grounds for attendees to find and enter into the Revolut app, unlocking instant prizes. This initiative successfully drove significant results for the customer, including an 88% year-over-year growth, a 32% increase in the use of Revolut Play, and the distribution of 17,000 cards.

Revolut