Case Study: Revolut drives 1,875 new customer sign-ups with Seed’s 14-city Audi F1 roadshow

Revolut drives 1,875 new sign-ups with Seed's 14-city Audi F1 roadshow

Revolut, a financial technology company, sought to scale its audience and customer acquisition by leveraging its partnership with the Audi F1 Team. The challenge was to bring the excitement of elite motorsport directly to a broad audience, overcoming the typical barriers of high costs and travel that prevent most fans from experiencing a live Formula 1 event. The vendor Seed activated this partnership with a mobile experiential marketing campaign.

Seed implemented a 14-city roadshow tour across the UK featuring the Audi Revolut F1 Team show car and a mobile experience unit. The solution created interactive hubs where visitors could sign up for Revolut on the spot, play a reaction game to win merchandise, and customize their own Revolut card. The activation, amplified by organic creators and a footballer, successfully reached over 1.19 million people. Seed delivered Revolut's most successful customer acquisition activation to date, generating 1,875 new sign-ups with a 20% gameplay-to-sign-up conversion rate.

Revolut