Case Study: Prime Video drives Gen Z engagement and social growth with Seed and The Girls Bathroom

Prime Video packs out livestreams with Seed, driving 56K TikTok engagements

Prime Video needed to launch two new romantic comedy dramas to a young, social-first audience. Their challenge was to reach this demographic not through traditional advertising but through the voices and platforms they already trusted. To achieve this, they partnered with the vendor Seed.

Seed created an integrated campaign with The Girls Bathroom Podcast for the two film launches. The solution involved building exclusive, immersive live events themed around each movie and promoting them through social competitions. Seed also partnered with TikTok to livestream the events, extending their reach. This strategy delivered significant results for Prime Video, including 56,000 TikTok livestream engagements, 31,000 unique livestream viewers, and thousands of new Instagram followers, making it their highest-performing TikTok LIVE outside of sports.

Prime Video