Case Study: Levi's connects with Gen Z through campus creators with Seed

Levi's reaches students across 3 countries with Seed's campus creator programme

The customer, Levi's, faced the challenge of driving awareness and consideration among students across the UK, Germany, and the Netherlands. Their goal was to authentically embed the brand inside student culture. To achieve this, they partnered with the vendor Seed to implement a creator-led content programme.

Seed built a diverse cohort of culturally relevant student creators and empowered them to produce authentic content for TikTok and Instagram. This solution delivered a sustained stream of content that embedded Levi's® brand values of creativity, self-expression, and sustainability directly into student culture, making the brand feel relevant and credible.

Levi's