Case Study: Levi's boosts Gen Z engagement for 501®'s 150th anniversary with Seed

Levi's boosts Gen Z engagement to 13% with Seed

The customer, Levi's, faced the challenge of making their 150-year-old 501 jeans relevant to a Gen Z audience raised on fast fashion. The vendor, Seed, was enlisted to help drive brand awareness and engagement with this key demographic through a creator-focused campaign.

Seed's solution was to immerse twelve student influencers in the Levi's brand story, giving them authentic material to create content. Over a six-week campaign, these influencers posted native content that drove significant engagement, achieving a 13% content engagement rate and over 76,000 total impressions for Levi's.

Levi's