Case Study: Azar boosts Gen Z app downloads with Seed’s Glow Up Tour

Azar boosts Gen Z app downloads with Seed's Glow Up Tour across 3 countries

The customer Azar faced the challenge of growing its user base among Gen Z across Europe, with research showing that anxiety and self-consciousness were major barriers for its target audience when meeting new people in real life. The vendor Seed was engaged to address this challenge.

Seed implemented a touring glitter truck activation that visited 12 festivals in three countries. The solution involved providing festival-goers with a glitter make-up in exchange for downloading the Azar app, turning attendees into brand ambassadors. This campaign by Seed successfully exceeded its KPI by 123%, resulting in over 77,000 app downloads and account creations.

Azar