Case Study: ASOS drives nearly 10,000 student sign-ups with Seed’s Crep Refresh campaign

ASOS drives 10K+ student sign-ups with Seed

ASOS faced the challenge of driving student sign-ups in the UK and US, particularly with a Gen Z audience that values practicality over performative sustainability. The customer needed a genuinely useful engagement strategy that moved beyond just promoting its eco-credentials. Vendor Seed was tasked with creating a campaign to overcome this tension.

Seed's solution was the "Crep Refresh" experiential tour. After signing up for their student discount, students could have their trainers deep cleaned for free or receive a pair of socks. This simple and useful activation toured 15 universities. The campaign was highly successful for ASOS, generating over 10,000 sign-up submissions and creating 4,500 verified student accounts. Most significantly, Seed helped achieve a measurable impact, with participants being 94% more likely to shop with ASOS.

ASOS