Case Study: Adobe achieves 98% sign-in growth with Seed's Adobe Express freshers campaign

Adobe boosts sign-ins 98% with Seed

Adobe, a major software company, faced the challenge of making its new Adobe Express product feel accessible and relevant to Gen Z students, who viewed Adobe as professional software not meant for them. The vendor Seed was tasked with changing this perception and engaging this new generation of creators.

Seed implemented a multi-year campus campaign centered around a branded Express Train that toured universities, allowing students to design and print their own posters. They supported this with a team of student ambassadors who hosted workshops to demonstrate the product's value. This solution by Seed led to a 98% year-over-year uplift in sign-ins and a 54% increase in footfall, successfully expanding the campaign from the UK into global markets.

Adobe