Case Study: PUMA achieves faster, more efficient B2B sales and catalogue distribution with SEEBURGER Cloud Integration Services

PUMA Streamlined Distribution Processing – Automation of B2B Communication with SAP S/4HANA

The sports brand PUMA faced a significant challenge in efficiently distributing its product catalogs to a wide range of global wholesalers and online platforms. Their heterogeneous ERP and EDI systems, combined with complicated data transfers, made the onboarding of new customers slow and painstaking, impeding their sales process. To address this, PUMA turned to SEEBURGER and implemented SEEBURGER Cloud Integration Services to automate their inefficient processes.

SEEBURGER implemented a solution that integrated PUMA's central SAP S/4HANA platform and other systems, automating the entire B2B communication and catalog distribution process. This included the generation and delivery of individual customer-specific catalogues. The results provided PUMA with greater sales efficiency, a reduced workload for its IT department, and high flexibility through the managed service. SEEBURGER's services ensured fast, secure, and holistic digital processes with all of PUMA's trading partners.

Puma

Michael John

Team Head of IT Sales Solutions