Case Study: ams OSRAM boosts real-time sales and product data access with SEEBURGER BIS

OSRAM implements digital business model "Next Generation Sales" based on APIs

ams OSRAM, a leading global high-tech company, sought to transform its traditional B2B component sales into a digital, data-driven model for projects and solutions. To support this "Next Generation Sales" initiative, they needed to efficiently manage an evolving product portfolio and integrate new systems like Salesforce and SAP ERP with their central product catalog in real time. SEEBURGER addressed this challenge with its Business Integration Suite (BIS).

SEEBURGER implemented a solution that extended its existing BIS platform with API Integration and API Management. This allowed ams OSRAM to connect its key systems and business partners, enabling real-time data exchange for pricing, availability, and orders. The solution provided by SEEBURGER centralized all integration, avoided data redundancies, individualized data for each customer, and protected backend systems. This resulted in significantly increased efficiency, a major reduction of internal effort in sales, and an accelerated, real-time customer journey.

ams OSRAM

Oliver Rupprecht

IT Center of Competence Business Integration