Case Study: ARTDECO achieves global omnichannel commerce integration with SEEBURGER Business Integration Suite

ARTDECO cosmetic Global success through innovative branding concepts and customized sales strategies

Artdeco, a leading German cosmetics group, sought to digitize its global sales channels and integrate its complex online and offline operations into its SAP environment. To achieve this omnichannel strategy, the company partnered with SEEBURGER and utilized its Business Integration Suite (BIS) to connect its various systems and business partners.

The solution implemented by SEEBURGER served as a central data hub, integrating B2B and B2C online shops, a mobile field service, Amazon FBA fulfillment, and luxury brand distributors into the SAP S/4HANA system. This provided Artdeco with a secure and efficient platform for all sales processes. The results included streamlined global order processing, the successful expansion of its international B2B business to 40 additional countries, and strengthened customer loyalty through a seamless online shopping experience.

Artdeco

Gottwald Meister

IT/EDV Manager