Case Study: Vyke secures a premium rebrand and stronger brand recognition with Sedo.com

Vyke secures Call.com for $1.6M with Sedo.com

Vyke, a virtual telecom company and pioneer in mobile VoIP apps, faced a challenge in branding its next-generation communication apps, which required a new identity separate from its existing Vyke brand. The company's chairman, Rolf Larsen, sought a powerful, category-defining domain name to rebrand the company and its new services, leading him to the vendor Sedo.com.

Through Sedo.com, Vyke successfully acquired the premium domain Call.com for $1.6 million. The solution provided an instantly recognizable and trusted brand that clearly communicates its service. The result is an ultra-premium identity that is expected to significantly reduce customer acquisition costs over the next 5-8 years, saving at least the cost of the domain in marketing expenses, and positioning the company more favorably for future investment or sale.

Vyke