Case Study: Bankinter simplifies banking experiences with Secuoyas

Bankinter rethinks banking in 4 months with Secuoyas

Bankinter, a banking client, faced the challenge of innovating its products and services to become more people-centred in a complex and competitive environment, moving from a bank-centric to a user-centric approach. To tackle this, they engaged the vendor Secuoyas for its business design, research, and strategic planning services.

Secuoyas conducted extensive research with stakeholders and users, held workshops, and mapped the bank's processes to identify barriers and opportunities. The solution implemented by Secuoyas was a strategic plan for new initiatives, which included a proposal for a new user experience to aid retention and a specific new product called a pre-mortgage savings account. This helped Bankinter begin a transformation process to make its financial services more humane and tailored to users' daily lives.

Bankinter