Case Study: ACNUR increases awareness and loyalty with Secuoyas

ACNUR reaches 400,000 donors with Secuoyas

The Spanish Committee of UNHCR (eAcnur) faced the challenge of increasing awareness, support, and donor loyalty beyond its physical locations. They engaged the vendor Secuoyas to undertake a comprehensive digital strategy, which included the redesign of their main website, landing page network, and the supporting content and donation platform.

Secuoyas implemented a user-centered solution based on omnichannel research and testing. They mapped the donor journey, restructured content and calls-to-action to build trust and communicate efficiency, and designed the website specifically for high-impact, face-to-face recruitment scenarios. The vendor conducted user testing to refine the platform, ensuring simplified processes and effective communication to ultimately convert and retain more partners for the humanitarian organization.

ACNUR