Case Study: Shaftesbury creates an iconic luxury landmark in Barcelona with Sectorlight

Shaftesbury creates Barcelona’s tallest residential tower with Sectorlight

Sectorlight was engaged by Shaftesbury, a property developer, to help transform a proposed commercial building in Barcelona into an iconic luxury landmark. The challenge was to elevate the perception of the Sant Marti district and create a distinctive proposition that would attract international buyers to the new development, despite its location in an area not previously known for luxury.

The solution implemented by Sectorlight involved developing a comprehensive brand strategy, naming, and an expressive visual identity for the tower, now named Antares. They created a high-fashion campaign and visual language that reflected the building's unique architecture and artistic vision, establishing an emotional connection with the target audience. Sectorlight successfully positioned Antares as the tallest residential tower in Barcelona, creating a distinctive and alluring brand to sell a new height of luxury living.

Shaftesbury