Case Study: Uniregistry boosts SSL sales and conversions with Sectigo

Uniregistry - Customer Case Study

Uniregistry, an ICANN-accredited domain registrar, was seeking to increase revenue by expanding its product portfolio to include SSL certificates. This business need was driven by new Google Chrome security requirements that created a significant market opportunity. To address this challenge, Uniregistry partnered with Sectigo to resell their Domain Validated (DV) SSL certificates.

The solution involved Sectigo providing extensive training and support, working closely with Uniregistry to design and optimize the customer journey for selling their new UniSSL certificates. This collaborative partnership resulted in a highly effective online experience, yielding a 53% purchase completion rate from interested users and a 3.94% conversion rate on domain purchases even before marketing efforts began.

Uniregistry

Bartosz Mozyrko

Product Manager