Case Study: Royal Meteorological Society cuts bounce rates with Secret Source

Royal Meteorological Society cuts bounce rate from 60% to under 10% with Secret Source

The Royal Meteorological Society, a leading British weather institution, faced challenges with its outdated Drupal 6 website, which resulted in a high user bounce rate and difficulty for editors to publish new content. To address this, they partnered with Secret Source for a digital transformation.

Secret Source migrated the society's data to a new Drupal 8 platform, building a custom theme and integrating specialized event and membership modules with their CRM. This solution immediately reduced the bounce rate from nearly 60% to under 10% within two months, while also significantly improving page views, session durations, and new user numbers.

Royal Meteorological Society