Case Study: Shapermint boosts conversions and reduces returns with Secret Sauce Partners' Fit Predictor

Shapermint boosts conversion 8% with Secret Sauce Partners

Shapermint, a fast-growing shapewear marketplace, faced significant challenges with online fit and sizing issues, which were causing friction, reducing conversion rates, and leading to costly returns. They needed a non-invasive solution that would not require shoppers to submit sensitive personal information. To address this, Shapermint partnered with Secret Sauce Partners to implement their Fit Predictor service.

Secret Sauce Partners implemented their AI-powered Fit Predictor, which uses anonymous customer behavior data to provide hyper-personalized fit recommendations without asking for sensitive information. The solution led to a measured 8% increase in conversion and an over 5% reduction in returns for Shapermint. Independent research also found that users were three times more confident in their size selection with the tool.

Shapermint