Case Study: BP gains clear visibility into rewards program signage compliance with Second To None

BP boosts rewards program signage compliance across 7,000+ stations with Second To None

BP, one of the world’s leading fuel providers, faced a challenge in monitoring signage compliance for the launch of its new credit card rewards program across select markets. The company partnered with Second To None to gain visibility into whether required promotional materials were properly displayed at its retail fuel stations.

Second To None implemented a mystery shopping approach where auditors discretely photographed fuel pumps and checked the register area for required signage, also assessing employee knowledge during a purchase. This provided BP with clear, actionable data on compliance, enabling them to quickly act to ensure the new program was properly marketed to reach the maximum number of potential customers and protect their investment.

BP