Second Nature
9 Case Studies
A Second Nature Case Study
Evernest, a national property management firm, faced the challenge of reducing vacancy days for its scattered-site rental homes. To attract quality residents, they needed a reliable and modern amenity. They partnered with vendor Second Nature to implement its Group Rate Internet service, a solution designed specifically for property managers to offer high-speed internet as a bundled amenity.
Second Nature's solution unified major internet service providers to offer gig-speed internet to residents at a lower group rate, paid alongside rent and backed by premium support. This offering directly addressed proven renter demand for immediate, high-quality internet access. The results for Evernest were significant: properties advertising Group Rate Internet leased multiple days faster, leading to reduced vacancies. The solution's value was further validated by a 91% adoption rate from residents in eligible properties.
Andrew Smallwood
Chief Strategy Officer