Case Study: Upsell achieves 90% faster documentation with Secoda AI

Upsell uses Secoda to migrate to a modern data stack

Upsell, a fast-growing sales organization in France, needed a better way to manage its data after inheriting an in-house ETL tool, warehouse, and more than 5,000 undocumented data resources. The team struggled to answer basic questions from business users and faced slow onboarding for new data hires. Upsell turned to Secoda and its automated data catalog, lineage, and Secoda AI to support its move to a modern stack that included Panoply, BigQuery, and Metabase.

With Secoda, Upsell automated documentation for data assets and processes, including French-language documentation and SQL generation for its team and business users. The company reduced documentation time by 90%, cut new analyst onboarding from two weeks to under three days, and reported more than $400K in annual savings. Secoda helped Upsell’s small data team work more efficiently, improve self-serve discovery, and scale with less manual effort.

Upsell

Tidiane NDIR

Chief Data Officer