Case Study: Danone launches a multi-country online store with SECL Group

Danone launches online store for multiple countries with SECL Group

Danone, a global food and beverage company, faced the challenge of digitizing its sales operations across multiple countries as part of its broader business strategy. To achieve this, they partnered with vendor SECL Group to develop a comprehensive online store that required complex integrations with their existing IT infrastructure, including CRM, warehouse management, and accounting systems.

SECL Group created a large-scale online store for Danone that enabled both retail purchases and subscriptions for regular grocery deliveries. The solution involved extensive integrations with the company's other systems. While specific metrics are not provided in the case study, the project successfully supported Danone's global digitalization strategy, as implemented by SECL Group.

Danone