Case Study: Canva unlocks equity liquidity and tax flexibility with Secfi

Canva unlocks liquidity with Secfi’s $3 million employee share sale

Secfi provided non-recourse financing to employees of Canva, a pre-IPO company, who faced the challenge of needing liquidity from their private stock holdings without wanting to sell their shares and forfeit future upside or risk their personal assets. This solution allowed employees to access cash for diversification or to exercise stock options for tax optimization purposes.

The solution implemented by Secfi was a financing agreement where employees received a cash advance secured only by their Canva shares. Repayment of the principal and fees was only required if and when Canva had a successful exit event, such as an IPO. This provided employees with immediate liquidity and significant downside protection, as they would owe nothing if the shares became worthless. Secfi's structure enabled employees to retain ownership of their shares and potentially achieve life-changing financial outcomes while managing risk.

Canva