Case Study: University of Michigan improves Find a Doctor search relevance and appointment conversions with SearchStax

UMHS Selects SearchStax to Optimize Drupal Search for their Find a Doctor Application

The University of Michigan needed a robust, highly available search for its Drupal-based "Find a Doctor" application that could be tuned for relevance and handle high traffic without the overhead of managing servers. They selected SearchStax—using its fully managed Solr service for Drupal and SearchStax Analytics—to provide a scalable Solr-as-a-Service and actionable search insights.

SearchStax (in partnership with OpenSource Connections) deployed Solr-as-a-Service with a Headless Drupal approach and used SearchStax Analytics to drive relevance tuning. After a single day of optimization using SearchStax Analytics, Mean Reciprocal Rank (MRR) rose from under 0.4 to 0.6, click depth in key specialties such as Ophthalmology dropped significantly, and the likelihood that a patient shopping for a doctor would call and make an appointment increased.

University of Michigan