Case Study: Grand Valley State University Improves Search CTR with SearchStax

Grand Valley State Improves Search CTR with SearchStax

Grand Valley State University (GVSU), a public higher education institution with a content-rich website and more than 100,000 search requests per month, needed a better onsite search experience. Its existing search tool was costly and underutilized, and the team wanted a solution that could improve relevancy without requiring a move away from its custom website platform. SearchStax Site Search was chosen as the replacement.

SearchStax helped GVSU implement Site Search in less than two months using JavaScript packages and the Search UI Kit, with support that made the transition seamless. By using promotions, synonyms, and analytics to refine relevancy, GVSU increased search click-through rate from 35% to over 52%—a 49% improvement—and improved Average Click Position to 2.5. SearchStax also gave the marketing team the ability to make real-time search updates without developer help, improving agility and discoverability.

Grand Valley State University

Josh Isaak

Associate Vice President of Web Development and Content Strategies