Case Study: Bridgewater State University gains actionable search insights with SearchStax

Bridgewater State Gains Deep Insight into Student Needs with Search Data

Bridgewater State University, one of Massachusetts’ largest public universities, needed better visibility into site search behavior and more control over search changes on its Drupal website. With over 25% of visitors using search, the team lacked actionable analytics to understand content gaps, improve search outcomes, and spend less time managing the technical backend.

Using SearchStax Site Search, Bridgewater gained robust search analytics, no-code tuning, and Drupal integration to quickly optimize results and surface unmet user needs. SearchStax helped the university achieve strong performance metrics, including 1.5 average searches per session, a 48% click-through rate, and an average click position of 2.8, while also enabling targeted results for critical pages like Crisis Issues and the Pride Center.

Bridgewater State University

Eileen O’Sullivan

Director, Web Communications​