Case Study: APQC (American Productivity and Quality Center) improves Drupal search experience and gains analytics-driven control with SearchStax SearchStudio

APQC - Customer Case Study

APQC, a member-based non-profit focused on benchmarking and best practices, needed a modern search experience for its Drupal site that hosts more than 10,000 research items for a global membership. While using self-hosted Solr, APQC found IT could not keep up with a backlog of business-driven search changes and the marketing team had no visibility into search behavior. To address this, they evaluated and selected SearchStax and its SearchStudio product during their Drupal upgrade.

SearchStax implemented SearchStudio via the SearchStax Drupal Module (with Drupal Search API and Search API Solr) to deliver built-in analytics and easy-to-use tools for the business team. The result: marketers can adjust field boosting, create promotions, and add synonyms in seconds without IT support, while IT focuses on higher-value development. SearchStax’s analytics dashboard revealed actionable metrics—what users search for, click-through rates, and average result position—leading APQC to feature its most-clicked end-to-end process maps and launch a new marketing campaign.

APQC

Amanda Schalyo

Executive Director of Marketing and Digital Experience