Case Study: Pair of Thieves achieves 3.5x higher conversion rates and 3.7x revenue per visit with Searchspring

With Searchspring, Pair of Thieves ensures their online shoppers find exactly what they are looking for on their website.

Pair of Thieves, a Shopify Plus apparel brand known for socks, underwear and basics, faced site performance and discovery challenges after a theme rebuild. With a wide range of styles, color variants and sizes, the retailer needed better site search and faceted navigation to help shoppers find new arrivals, best sellers and in-stock items — so they turned to Searchspring (Category Merchandising, Category Navigation, Search & Autocomplete).

Searchspring implemented boost rules to automatically promote in-stock and new products, inline promo banners, robust reporting for synonyms and redirects, and advanced filtering and sorting to streamline merchandising and the shopper experience. The results were measurable: shoppers who used site search converted 3.5x more and spent 3.7x more per visit, demonstrating clear revenue uplift from Searchspring’s solution.

Pair of Thieves

David Stober

Chief Operating Officer