Case Study: SuperATV achieves 52% revenue growth with Searchspring

With high levels of product category variability, SuperATV uses Searchspring to adjust their merchandising and navigation in response to how customers shop

SuperATV, an off‑road aftermarket accessories brand on Magento, struggled with highly variable product categories, B2B SKU searches, and poor performance from prior solutions (Elasticsearch and InstantSearch+). To address these issues and handle a COVID‑driven sales surge, SuperATV selected Searchspring—using Category Navigation and Search & Autocomplete—to better tailor merchandising and navigation to how customers actually shop.

Searchspring enabled SuperATV to control search results, mix popular and new items, surface child SKUs, and act on insights like zero‑results reports, improving relevance and speed. After integrating Searchspring, SuperATV saw measurable impact in year one: average order value +13%, revenue +52% (with traffic up 26% and conversion holding steady).

SuperATV

Josh South

Director of Marketing and Technology