Case Study: Wildfang achieves 24% increase in search conversion with Searchspring

Wildfang's search conversion rate increased by 24% in just four months of using Searchspring

Wildfang, a female-founded fashion & apparel brand on Magento known for its “Wild Feminist” collections and bold, community-driven ecommerce experience, faced the challenge of delivering a highly personalized, fast shopping journey while managing time-consuming, manual merchandising tasks. To differentiate in a noisy category and speed up product discovery, Wildfang partnered with Searchspring and adopted its Search & Autocomplete and rule-based merchandising solutions.

Searchspring implemented automated, rule-driven search and merchandising that dynamically adjusts rankings by stock levels, popularity and business rules, and provides built-in analytics. In the first four months Wildfang saw conversion rate with search rise 24%, revenue per visit with search increase 17%, and overall revenue from search grow 9% (while the share of shoppers using search stayed constant), freeing the team to focus on higher-value work and enabling a faster, more personalized shopping experience.

Wildfang

Emma McIlroy

Chief Executive Officer