Case Study: MacSales achieves 25% conversion lift and 50% faster site speed with SearchSpring

Understanding and analyzing the customer experience with MacSales

MacSales, the long-standing online source for Mac and iOS upgrade products, faced a growing customer base, a large specialty catalog, and a shift to mobile that exposed shortcomings in their third‑party search and navigation — slow response times, poor relevancy, and limited merchandising automation. They sought a more responsive partner to improve speed, relevance, and reduce time spent on manual site management.

MacSales partnered with SearchSpring and implemented its Site Search (Relevancy Engine, Product Awareness layer) and Titan Infrastructure to automate merchandising, personalize results, and speed page loads. The SearchSpring solution cut response time from 0.57s to 0.25s (>50% faster), increased overall conversions by 25%, lifted site‑search conversions by 17%, and reduced bounce rate by 11%.

MacSales

Erik Goodlad

Chief Technologist