Case Study: The Paper Store achieves consistent in-store-to-online merchandising and faster product placement with Searchspring

The Paper Store uses Searchspring’s merchandising features to maintain an online experience that is consistent with their in store promotions

The Paper Store, a long-established brick-and-mortar retailer, needed to keep its online storefront consistent with its carefully managed in-store merchandising and promotions. To do this, The Paper Store partnered with Searchspring, using Searchspring’s merchandising features—including Search & Autocomplete—so merchandisers could replicate physical product layouts and respond quickly to trends and seasonality across their Miva-powered site.

Searchspring delivered a drag-and-drop editor plus rules-based merchandising that lets The Paper Store’s team rearrange products in minutes and automatically position items for relevance and promotions. As a result, dozens of category pages and search results are custom-merchandised, pages tied to email and social campaigns surface promoted products, and the team has significantly increased merchandising efficiency and consistency between online and physical stores.

The Paper Store

Josh Pinsonneault

Ecommerce Manager