Case Study: St Frock achieves 18% conversion lift and 30% revenue growth with Searchspring

St Frock Brings Together Search, Merchandising, and Personalization to Deliver the Ultimate Shopping Experience

St Frock, an Australian fashion retailer on Shopify Plus, needed a better way to help shoppers navigate a broad catalogue and reduce the heavy manual effort behind merchandising. They turned to Searchspring’s search, merchandising and personalization platform (Category Merchandising, Personalization, Search & Autocomplete) to deliver a more intuitive, streamlined experience for customers and easier workflows for their ecommerce team.

Searchspring implemented optimized search and filters, automated boost rules, geo-merchandising for the USA, and personalized recommendations (including personalized email recommendations), enabling faster product discovery and data-driven A/B testing. With Searchspring, St Frock saw a 30% increase in total revenue YOY, an 18% lift in conversions, on-site search use rise from 6% to 10%, a 20% increase in AOV from search, and a 4% increase in search queries, while merchandising automation freed time for further optimization.

St Frock

Matt Page

Head of Digital and Marketing