Case Study: Pink Lily achieves rapid merchandising and improved conversion rates with Searchspring

Since implementing Searchspring, the Pink Lily team logs in daily to create or modify landing pages, search results, category pages, and view reports

Pink Lily Boutique, a fast-growing fashion retailer on BigCommerce, faced low conversion from BigCommerce’s native search and a time-consuming merchandising workflow that could take up to an hour to manually sort 10–15 products. To address this, Pink Lily implemented Searchspring’s solutions—specifically Search & Autocomplete and Category Navigation—to improve search relevance and give the merchandising team more control.

Searchspring delivered a searchable, merchandisable storefront with a drag-and-drop editor and rules-based boosts that let the team create landing pages, optimize category and search results, and automatically push out-of-stock items to the last page. As a result, Pink Lily’s team now logs in daily to update pages, can sort 10–15 products in under five minutes (vs. up to an hour), and quickly create marketing-ready landing pages—contributing to the retailer’s rapid growth and hundreds of thousands of orders shipped per year.

Pink Lily Boutique

Mary Bidwell

Web Specialist