Case Study: Garrett Wade achieves 6.5x higher conversion rates from site search with Searchspring

Online Shoppers Who Use Site Search Are 6.5x More Likely to Purchase From Garrett Wade

Garrett Wade, a family‑owned seller of high‑quality hand tools founded in 1975, partnered with Groove Commerce to migrate its store to BigCommerce and improve the shopper experience. Facing issues with product grouping, back orders, surfacing in‑stock items, and the ability to place targeted banners inside search and category grids, Garrett Wade turned to Searchspring and its Category Merchandising, Category Navigation, and Search & Autocomplete solutions to address these challenges.

Searchspring implemented global rules to automatically push in‑stock inventory to the top of search results and category pages and added inline banners to surface offers, tool guides, and blog content where shoppers were most engaged. Within the first two months after implementation Searchspring helped drive a 6.5x higher conversion rate for shoppers who used site search, with search accounting for 32% of orders and 34% of overall revenue (and roughly 6x revenue per visit from search users).

Garrett Wade

Alex Carroll

Account Manager