Case Study: Mikoh achieves faster, more relevant search and boosted sales with Searchspring

Mikoh’s team can now easily update product displays to reflect their site aesthetic with Searchspring’s merchandising and drag-and-drop controls

Mikoh, a fashion and swimwear brand on Shopify Plus, needed more control over search, navigation, and merchandising than Shopify’s built-in tools could provide. To preserve their strong visual brand and help shoppers find specific items within broad categories, Mikoh turned to Searchspring, using Searchspring’s merchandising features, drag-and-drop editor, filters, and autocomplete capabilities.

Searchspring enabled Mikoh to show only in‑stock filters (now also inside autocomplete), speed up and improve search relevance, and let merchandising be handled by the team via a drag‑and‑drop editor rather than a developer. Combined with automated rules that boost in‑stock, trending, or high‑conversion items, Searchspring delivered a drastic increase in sales, improved engagement rates, reduced visual noise, and a smoother, more convertible shopping experience.

Mikoh