Case Study: Prairie Moon Nursery achieves 4x higher conversions and 43% of revenue from search with Searchspring

Initially focused on search and navigation, Prairie Moon Nursery further optimized the shopping experience with their new merchandising powers

Prairie Moon Nursery, a U.S. retailer offering 700+ native plant species, needed a much stronger onsite search and navigation experience than the basic Miva filters could provide—especially given the many plant attributes (sun, soil, zone, etc.) and an older customer base that needs simple, intuitive tools. They turned to Searchspring, implementing its Category Navigation and Search & Autocomplete to address faceting, findability, and ease of use.

Searchspring implemented robust facets, search synonyms and redirects, nearly 100 merchandising campaigns, and custom work to filter out unavailable products, making it simple to create landing pages and reorganize categories for promotions. The result: fewer customer questions, faster merchandising, 43% of revenue attributed to search, and 4x higher conversion rates for shoppers using search—demonstrating clear business impact from Searchspring’s solution.

Prairie Moon Nursery

Becky Klukas-Brewer

Director of Marketing, Sales & Consulting