Case Study: Hat Club achieves 52% higher conversion for site search users with Searchspring

Hat Club's conversion rate is 52% higher for shoppers use site search

Hat Club, a Shopify Plus headwear retailer known for storytelling and limited product drops, needed a more intuitive site search to help shoppers navigate vast niche categories and fast‑selling items. Their native search couldn’t surface the right styles quickly, so Hat Club partnered with Searchspring and implemented Searchspring’s Search & Autocomplete and Category Merchandising solutions to better match customers with the exact hats they want.

Searchspring built tailored merchandising rules, boosted high‑demand items, and provided analytics to inform product development and drops, backed by a responsive account team. In the first six months Hat Club’s search conversion rate rose 13%, site search performance improved by 7%, and customers using site search converted at a rate 52% higher than those who didn’t.

Hat Club

Cameron Parker

Head of Brand