Case Study: Hartville Hardware boosts online sales and engagement with Searchspring

Hartville Hardware uses Searchspring to update product categories and create merchandised landing pages, all without assistance from their development team

Hartville Hardware, a family-run hardware and home-improvement retailer, needed to move its website from a basic information hub to a more integrated part of the customer buying journey while supporting a wide range of niche, technical products. To reduce reliance on developers and better replicate the in-store experience online, Hartville Hardware turned to Searchspring, deploying products such as Category Navigation and Search & Autocomplete to improve faceted navigation, synonyms, and redirects.

Searchspring enabled Hartville Hardware to build merchandised landing pages, run merchandising campaigns with banners, update seasonal facets, and use reporting to optimize assortments and search terms. The result: landing pages and merchandising became key growth drivers, with improved engagement (higher pages viewed and time on site, lower bounce rates) and strong commerce impact — 62% of revenue attributed to search and customers who used search delivering 3x more value.

Hartville Hardware

John Mueller

Ecommerce Manager