Case Study: GAZMAN achieves 2.5x increase in search-attributed revenue with Searchspring

Gazman more than doubled site search revenue year-on-year

Gazman, an Australian menswear brand on Shopify Plus, struggled to present products with a full size curve and had to manually re-arrange listings as stock changed. During a replatform, their agency DotDev recommended Searchspring; Gazman implemented Searchspring’s Category Merchandising and Search & Autocomplete to address merchandising and search gaps.

Searchspring built custom boost rules (including a size‑curve boost), boost/demote logic, pinning, GA-connected reporting and search synonyms to improve results and merchandising agility. The changes drove a 2.5x year‑over‑year increase in revenue attributed to site search, higher search usage and orders, faster workflows, and led Gazman to roll Searchspring out to other Austin Group brands.

Gazman

Zhen Hann Leow

Group Ecommerce Manager