Case Study: FastGrowingTrees.com achieves 6x higher conversions and 7x higher spend per visit with Searchspring

FastGrowingTrees.com uses Searchspring to ensure shoppers can always find the right results, even when they don't know the precise products they're looking for

FastGrowingTrees.com is a direct-to-consumer nursery selling trees, shrubs and plants online. As more shoppers arrived via broad offline campaigns and landed on the homepage without knowing exact product names, the brand needed a stronger onsite search and merchandising solution to guide discovery and manage seasonal inventory challenges. To solve this they turned to Searchspring, using its Search & Autocomplete product.

Searchspring implemented visual autocomplete, dynamic faceting, merchandising controls and reporting so FastGrowingTrees.com could surface relevant products, filter by growing zone and sunlight, and quickly boost or shuffle inventory seasonally. Searchspring also handled feeds and styling and provides ongoing CSM support. The impact was significant: in 2020 shoppers who used search were 6x more likely to convert, spent 7x more per visit, and search-driven traffic generated 28% of overall revenue.

FastGrowingTrees.com

Justin French

Director of Marketing