Case Study: Fabletics achieves 23% increase in search revenue with Searchspring

Fabletics chose Searchspring for its out-of the-box search functionality, powerful merchandising controls, and its ease of use for their teams

Fabletics, a fast‑growing activewear brand known for its VIP membership model, faced challenges with online product discovery as shoppers wouldn’t realistically browse long catalogs and often arrived without a specific item in mind. To improve findability and give marketing teams more control, Fabletics selected Searchspring and implemented its Search & Autocomplete solution for out‑of‑the‑box search, semantic queries, and robust merchandising controls.

Searchspring enabled faceted and natural‑language search, powerful merchandising to boost new, bestselling and in‑stock items, curated collection pages, and enhanced reporting that returned actionable insights for marketing. The implementation led to a 23% increase in search revenue, a 22% rise in search transactions, and a 26% increase in traffic while conversion rates remained steady — demonstrating measurable business impact from Searchspring.

Fabletics

Jamieson Yee

SVP, Global Product & QA