Case Study: Dia&Co achieves 10x more purchases from site search with Searchspring

Dia&Co teamed up with Searchspring to improve their search and navigation, and to create a denim quiz that helps shoppers find their perfect pair of jeans

Dia&Co, a Shopify Plus fashion & apparel brand that pairs customers with stylists and offers both subscription boxes and an ecommerce store, needed better site search and navigation to help shoppers re-find items from their style boxes and discover relevant products across a wide, frequently changing assortment. To tackle this, Dia&Co partnered with Searchspring and selected Searchspring’s Search and Category navigation solutions (along with integration for a denim sizing quiz).

Verbal+Visual implemented Searchspring’s Search and Category navigation and the denim quiz, with Searchspring adding product data fields to surface more relevant results and launching the features within weeks. The impact with Searchspring was clear: shoppers who use search are 10× more likely to purchase, and although only about 1% of visitors use the search bar, they generate 12% of Dia&Co’s revenue—demonstrating a measurable boost in conversion and discoverability.

Dia&Co

Arpita Dhundia

Director of Engineering