Case Study: CostumeBox achieves 56% of revenue from search and streamlined merchandising with Searchspring

CostumeBox uses Searchspring to control product arrangement, schedule merchandising campaigns, and effortlessly update category pages to reflect upcoming holidays

CostumeBox, Australia’s largest online celebration retailer on Shopify Plus, struggled with manual, time-consuming merchandising across 30,000+ SKUs and highly seasonal demand (Halloween, Book Week) that required frequent category updates and better search handling. They engaged Searchspring, using Category Merchandising and Search & Autocomplete to automate product arrangement, schedule campaigns, and improve search relevance.

Searchspring implemented boost rules, scheduled merchandising campaigns, synonyms/redirects and reporting so CostumeBox could control category order, surface seasonal items, and correct common search terms. The outcome: 56% of revenue was attributed to search, conversion rates were 4.5x higher with search, and merchandising time was dramatically reduced—freeing the team to focus on growth and customer experience.

CostumeBox

Vanessa Vumbaca

Content Supervisor