Case Study: Borsheims achieves a curated luxury online experience with Searchspring's merchandising and custom ring builder

Borsheims replicates their luxury in-store experience on their online store with clever merchandising and a customized ring builder tool by Searchspring

Borsheims, a long-established luxury diamond and jewelry retailer, needed to replicate their premium in-store experience online but struggled with delivering a highly curated, guided shopping journey and supporting a complex, data-heavy ring builder and daily diamond index. To address this, Borsheims partnered with Searchspring, implementing Category Navigation and Search & Autocomplete to power product discovery and the ring-building workflow.

Searchspring delivered a customized ring builder and flexible merchandising tools—rules-based boosts, drag-and-drop merchandising, and ecommerce reports—that handle Borsheims’ challenging daily diamond indexing and unique UI needs. The result is a responsive, guided-selling experience on desktop and mobile, increased exposure for new items through global boosts, and faster, more effective merchandising and search optimization powered by Searchspring’s reporting.

Borsheims

Andrew Brabec

Director of Ecommerce