Case Study: Badgley Mischka achieves 85% increase in search conversion with Searchspring

Badgley Mischka uses Searchspring’s search, navigation, and merchandising tools to create a more curated shopping experience for their customers

Badgley Mischka, an affordable luxury apparel brand, migrated to BigCommerce but ran into native search and merchandising problems—difficult-to-manage filters, data issues that skewed results, and no category-level sorting. To fix this, they turned to Searchspring, deploying Search & Autocomplete and Category Navigation to improve search, navigation, and merchandising capabilities.

Searchspring implemented improved search, autocomplete, category navigation, boost rules, promotional badges, drag-and-drop merchandising, reporting and synonym handling, and fixed issues like multi-color visibility and no-results redirects. Within a month, conversion rate with search rose 85%, conversion without search rose 22%, revenue per visit with search more than doubled, and revenue per visit without search increased 25%—and the site became significantly easier to manage and navigate thanks to Searchspring.

Badgley Mischka

Katie Ouaknine

Owner