Case Study: AuthenTEAK achieves 8x revenue-per-visit and 6x higher conversion rate with Searchspring

AuthenTEAK uses Searchspring’s global merchandising rules to optimize product display and drive increased conversions

AuthenTEAK, a BigCommerce lawn & garden retailer offering outdoor furniture, accessories and grills, needed to improve conversion rates for higher‑priced items and make it easier for shoppers to find relevant products across a broad assortment. After migrating platforms they chose Searchspring (using Search & Autocomplete) to provide a more robust search, navigation and merchandising solution that could meet their business requirements.

Searchspring implemented global merchandising rules, multi‑rule campaigns that boost products by factors like quantity sold, price and fast shipping, PLP promotions with custom banners, category‑specific facets, and ongoing reporting/analytics to refine campaigns. The results were strong: in the first full year using Searchspring, revenue per visit from search was 8× higher and conversion rate via search was 6× higher, with search driving an increasing share of AuthenTEAK’s revenue.

AuthenTEAK

Alix Beverley

Ecommerce Manager