Case Study: Alicia Adams Alpaca drives 4x higher spend and 27% of purchases through site search with Searchspring

Alicia Adams Alpaca uses Searchspring to curate a branded shopping experience, while delivering hyper-relevant product results

Alicia Adams Alpaca is a family-run luxury apparel and home-textiles brand selling alpaca-wool products on BigCommerce. Faced with platform limits on color and size filtering and no easy merchandising control across categories, the brand and partner agency Atelier Commerce needed a solution to deliver instant, accurate search results and flexible product display. They implemented Searchspring’s Category Merchandising and Search & Autocomplete to address those gaps.

Searchspring enabled hyper-relevant, lightning-fast color and size filters (including product swatches and new options like shopping by birthstone), gave the team drag-and-drop merchandising control, and supported branded shop experiences for added lines like Scandia Home. As a result, site search now drives 27% of purchases; shoppers who use site search spend 4x more per visit and convert at 4x higher rates, and the business has seen dramatic growth (up to 185–227% year-over-year and a reported 10x improvement over prior levels) thanks in large part to Searchspring.

Alicia Adams Alpaca

Michael McBride

CEO & Founder