Case Study: EDCskincare achieves 42% of revenue from site search with Searchspring

42% of EDCskincare's revenue is generated by shoppers who use site search

EDCskincare, a health & beauty retailer focused on inclusive skincare and cosmetics, faced the twin challenges of competing with Amazon/third-party sellers and helping shoppers quickly find products for specific skin concerns. To solve this, EDCskincare partnered with Searchspring to deploy advanced ecommerce search features — including improved autocomplete, natural-language understanding, and dynamic filtering — on their 3dcart site.

Searchspring implemented custom algorithms that understand beauty and skincare queries, a product-data layer that builds relevant filters automatically, and reporting to surface blind spots. The result: while only about 10% of visitors use site search, those shoppers drive 42% of EDCskincare’s monthly revenue, and the new autocomplete and search experience have steadily increased search conversion rates and product findability (e.g., shoppers can quickly filter results for queries like “sunburn”).

EDCskincare

Duke Tung

Managing Director